Social media outlets like LinkedIn provide opportunities to cut through the digital noise and connect on a personal level. LinkedIn then gives me the ability to network with these individuals through an invitation or request an introduction from a mutual acquaintance. A quick search reveals that I am connected to Michael Dell, Sarah Palin and, fittingly, Kevin Bacon. And more important for marketers, social media provides the tools to create new connections from “invisible” relationships.Ĭase in point: LinkedIn maps members’ connections to the third degree.
What is exciting for marketers, and what this Facebook experiment highlights, is that social media reveals links that otherwise might not be visible. Enter a group of compassionate women, with direct relationship connections to Haiti and the town of La Biche, and a charitable organization focused on supporting. While the results of the Facebook experiment are still pending, whether or not we are all linked by six (or five or three) degrees isn’t the point. Watching in shock and sadness, we channeled our need to do good toward helping the Haitian people recover and move forward.
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